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17 Stats that Prove How Important Your Online Presence Is

by | Apr 1, 2024 | 0 comments

Many business owners (too many if you ask me) have a hard time understanding the significant role their online presence plays in the success of their businesses.

To take this point even further, even more of them find the theory of user experience challenging as well.

Early in my career this would be a red flag to me. But now, I’ve taken it upon myself to quite literally beat the importance of a businesses online presence into the head of as many businesses owners heads as possible.

What better way to do that than with actual facts and statistics based on research. Like this one:

76% of consumers look for a company’s online presence before visiting in-person (Visual Objects)

76%! That means 3 out of 4 people judge your business online before they consider becoming a customer. That’s a huge number.

If that doesn’t hit home how about an honest question?

If you care about your customers, would you sell poorly designed products from a messy and disorganized storefront, or offer convoluted and confusing services that drive your customers crazy?

If the answer to that question is no (which I really hope it is) then I would like you ask yourself (considering the stat above); Why would you risk sending the wrong message to potential new customers?

It’s not worth it. And there is countless research that proves this, you just have to look.

But look no further. I’ve gone ahead and did the work for you and compiled a list of 25 of the most eye popping statistics that prove how important your businesses online presence is.

1. Users form an opinion about a website in 0.05 seconds (Semrush)

2. 76% of consumers look for a company’s online presence before visiting in-person (Visual Objects)

3. 88% of online users won’t return to a site after a bad experience (Sweor)

4. 57% of users won’t recommend a business with a poorly designed website (Sweor)

5. Almost half (48%) say the number one way they decide on the credibility of a business is determined by the web design (Blue Corona)

6. Half of internet users say that they use website design as a factor to formulate their opinion on a business (Semrush)

7. 38% of users won’t engage with a website if its layout is unattractive (Zippia)

8. 61% say that if they don’t find what they’re looking for within about five seconds, they’ll go to another site (Forbes Advisor)

9. Users are 67% more likely to make a purchase if the website is mobile-friendly (Nielsen Norman Group)

10. 74% of online users will return to a website that is mobile-friendly (Saleslion)

11. 61% say that if they don’t find what they’re looking for within about five seconds, they’ll go to another site (Forbes Advisor)

12. 47% of users won’t wait longer than two seconds for a website to load (Sweor)

13. Website users spend an average of 5.59 seconds looking at written content on a site (CXL)

14. Websites that load slowly cost retailers $2.6 billion U.S. dollars in sales each year (Invision)

15. 40% of users will leave a site if take more than three seconds to load (Neil Patel)

16. 73% of users report that they’ve experienced a mobile website that was too slow to load (Neil Patel)

17. In North America, 45% of web traffic comes from mobile devices (Statista)

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