Search Advertising

Effective account structure setup and organization, ongoing conversion and targeting optimizations.

Setup

Setup of focal advertising platforms, budget setup, billing setup, landing page design, and conversion tracking integration.

N

Channel Selection

N

Account Creation

N

Budget Setup

N

Billing Setup

N

Landing Page Design

N

Conversion Tracking

Channel Setup

Setup of focal advertising platforms, campaign ad group creation, and integration of vital conversion tracking snippets.

N

Channel Selection

N

Account Creation

N

Budget Setup

N

Billing Setup

N

Landing Page Design

N

Conversion Tracking

Initial strategy development, in depth competitive and keyword research, and complete campaign setup.

N

Initial Consulting

N

Site Review

N

Historical Analysis

N

Goal Setting

N

Keyword Research

N

Competitive Research

N

Campaign Setup

N

Ad Groups

N

Keywords

N

Ad Copy

N

Conversion Tracking

N

Negative Keywords

Campaign Setup

Optimization

Setup of focal advertising platforms, campaign adgroup creation, and integration of vital conversion tracking snippets.

N

Initial Consulting

N

Site Review

N

Historical Review

N

Goal Setting

N

Keyword Research

N

Competitive Research

N

Campaign Setup

N

Ad Groups

N

Keywords

N

Ad Copy

N

Conversion Tracking

N

Negative Keywords

Management

Ongoing strategy updates, optimizations, split testing, and monthly reporting.

N

Strategy Updates

N

Ad Creation

N

Ongoing Research

N

CPC Optimizations

N

CPA Optimization

N

Scheduling Optimizations

N

Location Optimizations

N

Demographic Optimizations

N

Device Optimizations

N
Budget Optimizations
N

Keyword Updates

N

Ad Copy Updates

N

Negative Keyword Updates

N

Landing Page A/B Testing

N

Monthly Reporting

Management

Setup of focal advertising platforms, campaign adgroup creation, and integration of vital conversion tracking snippets.

N

Strategy Updates

N

Ad Creation

N

Ongoing Research

N

CPC Optimizations

N

CPA Optimizations

N

Scheduling Optimizations

N

Location Optimizations

N

Demographic Optimizations

N

Device Optimizations

N

Budget Optimizations

N

Keyword Updates

N

Ad Copy Updates

N

Negative Keyword Updates

N

Landing Page A/B Testing

N

Monthly Reporting

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HEDERA

All the services your business needs to effectively build, optimize and manage your online presence.